Oy! I almost plotzed

Bagels are clearly no longer specifically a Jewish food. At some point in the middle of the 20th century, their position from the Jewish bun to the American breakfast bread shifted. The exact moment is unclear, but one moment stands out in my mind. In 1998, when I was first filming my PBS television series, Jewish Cooking in America, Lender's, which by then had been bought and sold numerous times, was one of our sponsors. For this cooking show featuring kosher food, they sent us an underwriting spot depicting a perfectly toasted bagel with Swiss cheese and ham! Oy! I almost plotzed. To me, that moment was the ultimate assimilation of the bagel into American life.
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