The answer?

"...The town of my birth, Stoke on Trent, is busily turning itself into a giant demolition site, under the auspices of what the City Council like to call "regeneration". Everywhere you turn a new fenced-in empty space has appeared overnight. I suppose I should take an optomistic view and believe that change is a good thing - the city is certainly a lot cleaner than it was when I was a child - but somehow I can't help but look at these urban deserts and hear the distant voices of the of my ancestors, who gave their lives to make the creative, exploitative, desease-ridden, hell-hole that was "The Potteries" famous the world over and make a few men and their families very rich.
All the video footage for this project was filmed during the spring of 2006 on the sites upon which stood the factories ("Potbanks" as we call them around here) of the greatest names in the pottery industry. But, you may say, these companies still exist - you can still go into the finest stores in the world and spend a fortune on their wares - what has happened?
The answer?
Outsourcing!"
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