Saturday, July 14, 2007

Book and Ads

This advertisement for Hunter S. Thompson's third book, “Fear and Loathing: On the Campaign Trail '72,” appeared almost 15 months before Richard Nixon resigned from office. It's hard to imagine an advertisement for an anti-Bush book, and there have been plenty, heaping this much stylish and bold-type contumely on our current president. And there's that split-fingered smoking style again flip back to Edna O'Brien's ad. It's a hard look to pull off. Back in the golden era of book advertisements, when there was more glamour in publishing and everywhere else, it seemed like there were more people who could manage it.
This blog will, among many other things, occasionally rummage around in the history of book advertisements in this newspaper, tracing them from the middle of the 19th century through today.
We’re going to begin this project with a look at the country’s golden age of book advertisements, which ran from roughly 1962-73. Why those dates? The books - and the ads for them - were terrific: fresh, pushy, serious and wry, often all at the same time. There was a new sense of electricity in the culture and in the book world. (via Papercuts)
Click here to start the slide show.

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